Sunday, August 8, 2010

The Skinny on the Art of Persuasion: How to Move Minds

The Skinny on the Art of Persuasion: How to Move MindsAuthor: Jim Randel
ISBN: 978-0-9824390-0-5
Publisher: Rand Media Co

With common sense and practical methods, The Skinny on the Art of Persuasion is an amazingly useful tool. Its’ easy to read format makes the reader aware of the points and topics the author is making and discussing. The book is set up in a way that obviously displays that the author understands the attention span and time restraints of the reader. The information is given in short, quick to the point, paragraphs that are separated in a comic book style set up. Complete with stick figures, the book is interactive and fun to read. By doing this the author maximizes the amount of information the reader devours. The entire book can be read in about an hour. This easily caters to the busy schedule most readers of this book are likely to have.

I absolutely loved rule 2 of this book which states, “Prepare before you speak, then prepare again”. This book not only has wonderful and useful information for persuasion, but also for life. It is for the individual as a person as well as the corporate head who needs to influence his people. The Skinny on the Art of Persuasion would make a wonderful workshop. The book is interactive and easy to relate to for any reading level. I really would have enjoyed having this book as part of my college business courses.

While also giving plenty of additional resources to further investigate key topics, the book on its’ own gives a wealth of useful knowledge and practical, easy to follow methods of persuasion. It is a must read for anyone interested or wanting to learn more about the topic of persuasion. I would highly suggest it for corporations, to develop employee skills as well as universities for students striving to gain the skills needed for success. It is a fun, practical, useful and educational read.

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